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With a possible recession, would Upwork be the best bet?

Posted on July 12, 2022

We are going to have more interest hikes as we want to tame the inflation and inevitably, a recession will follow.  Many people say that consumer staples will do well but I want to present you with a different stock that we think it will do well.  It’s called Upwork ($UPWK).

What do they do?  It’s Uber ($UBER) of skilled people.  Not carpentry although I think they might have some but mostly white-collar jobs like graphic design or finance.

Why do I think $UPWK is going to do well if and when we have a recession?  Simple

  • Recession is coming whether we like it or not.  And often, it’s a self-fulfilling prophesy.  So many people are saying it and because people how think it will happen, they will stop spending or hiring and because of it, we will get into a recession.  Who are saying this?
    1. Former IMF Chief Economist Ken Rogoff.
    2. Jamie Dimon and Elon Musk
    3. Wells Fargo CEO Charles Scharf
    4. Chuck Robbins, the CEO of Cisco
    5. Some 68% of chief financial officers
    6. Deutsche Bank economists
    7. Jack Ablin, chief investment officer at Cresset Capital
  • Layoffs are coming whether you like it or not…along with hiring freezes
    1. Rivian ($RIVN) planning layoffs
    2. Coinbase ($COIN) announced layoffs
    3. Netflix ($NFLX) annouced layoffs
    4. Most CEO’s are going to do layoffs if a recession hits
    5. Tesla ($TSLA)
    6. Gamestop ($GME) fired CFO and planning layoffs
    7. Oracle ($ORCL)
    8. the list goes on…
  • With layoffs, they will rely on savings, UI or short/long-term gigs before they can land another job or some might decide to go become a freelancer all together.  They can decide to be a driver for Uber or Lyft or they can find something at a platform like
    1. Upwork ($UPWK) – lost 60% of their value
    2. Toptal
    3. Fiverr ($FVRR) – lost 90% of their value
    4. Hubstaff Talent
    5. Credo
    6. Freelancer
    7. Outsoucely
    8. Textbroker
    9. Workhoppers
    10. Freeup
    11. PeoplePerHour
    12. Guru
    13. 99designs

Why do we like Upwork more than Fiverr when Fiverr seems to have a bigger upside?  It’s because Fiverr is geared towards hiring freelancers for one-time projects (relatively short), while Upwork focuses on building long-term relationships between freelancers and clients so it’s on-going.  And when you have a mortgage or rent to pay, you want something a bit more steady.  Then again, maybe it’s worth investing in both rather than one or the other.

Conclusion: we think they have been beaten down and with a possible recession coming, I think Upwork (and maybe Fiverr, too), would be a good bet.  But as we always say, do your own DD before making any investment decisions.

 

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