Yes, we are talking about Budweiser.
Yup. They did hire a transgender influencer to promote their brand and yeah, that didn’t sit well with conservative beer drinkers. Some retailers are worried that they might not be able to sell their brands so started ordering less. More and more celebrities and customers are boycotting their brand as well. Kidd Rock literally blasted their beer. Some events were canceled due to safety reasons.
So what should you do as an investor?
We need to look at their brands and how they are liked based on political affiliations.
Yup. Budweiser totally f’ed up with this marketing campaign. Lots of their drinkers are leaning right. No wonder why there are so many people boycotting Budweiser after this fiasco. So what should you do? Maybe it’s not a bad idea to buy some put options or even short their stocks completely. I don’t know how they are going to meet their quarterly numbers with more and more people doing this. And buy $SAM instead. They are also leaning right and they might benefit a lot from this.
But again, before you do anything with $BUD, do your own DD and make a sound investment decision.